HOOD® LAUNCHES “CHEF CREATIONS INSPIRED BY HOOD CREAM” CAMPAIGN
Lynnfield, MA (August 02, 2013)
HP Hood, the leading dairy brand in New England, today announced the launch of the "Chef Creations Inspired by Hood Cream" campaign. Through the program, Hood is partnering with local celebrity chefs to illustrate how Hood Cream is an essential ingredient in many of their delectable dishes. Beginning August 1st, fans are encouraged to submit an original recipe using Hood Cream for a chance to win $2,500 and have their recipe featured on Hood Cream containers. To inspire New England residents, the Hood Cream truck is touring the region from August 2nd - 23rd sampling custom chef creations made by leading chefs using Hood Cream. The Hood Cream Chef Inspirations Truck will make stops in New Hampshire, Maine, Massachusetts and Rhode Island and offer free samples, recipe cards and coupons, plus a chance to meet the chefs at select locations."We're looking forward to seeing all the delicious recipes from New Englanders showing how they use Hood Cream at home," said Lynne Bohan, Hood spokesperson. "By sampling the Hood Cream Truck dishes from top local chefs, we hope consumers will be inspired by the high quality and taste Hood Cream can add to their own dishes." The "Chef Creations Inspired by Hood Cream" recipe contest launched on Hood's Facebook page on August 1st; entrants will have until September 4th to submit an original recipe made with Hood Cream. Five recipes from each of the six New England states will be chosen as finalists and one grand prize winner will be chosen by a panel of judges and announced in October. The winner will receive a cash prize of $2,500 and have their recipe featured on Hood Cream containers. To illustrate the variety of delectable dishes that can be created using Hood Cream, three local chefs from Portland, Providence and Boston have created one-of-kind dishes that will be served during Hood Cream Chef Inspirations Food Truck tour. At every stop, Hood representatives will be on-site handing out free samples of the different original chef creations, recipe cards, and Hood Cream coupons. Each chef will be at the truck at select locations, offering consumers a chance to learn firsthand about how they use Hood Cream in their restaurants.The Hood Cream Chef Inspirations Food Truck will be offering free samples at the following times and locations:Chef Jeff Landry, The Farmer's Table of Portland• Fox 25 Zip Trip (Hampton Beach, NH) - Friday, August 2nd • Maine Lobster Festival (Rockland, ME) - Saturday, August 3rd and Sunday, August 4th • Downtown Portland, ME - Monday, August 5th Chef Ben Lloyd, Tazza Caffe of Providence• Fox 25 Zip Trip (Northborough, MA) - Friday, August 9th • WaterFire Providence (Providence, RI) - Saturday, August 10th • Pops by the Sea (Centerville, MA) - Sunday, August 11th • Downtown Providence, RI - Monday, August 12th Chef Chris Coombs, Deuxave, Boston Chops, dbar of Boston• Fox 25 Zip Trip (Norton, MA) - Friday, August 16th • Downtown Boston, MA - Saturday, August 17th to Monday, August 19th Contest entries can be submitted from August 1st - September 4th on Hood's Facebook page (facebook.com/hphood). Fans can also follow the Hood Cream Chef Inspirations Food Truck on Facebook, on Twitter (@hphood) by using the hashtag #HoodCreamTruck, and on Instagram (@hphood). Visit Hood.com for more information. About HoodFounded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley®, Simply Smart® Milk, Heluva Good!®, LACTAID®, HERSHEY®'S Milk and Milkshakes, and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit Hood.com.