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HP Hood and Boston Red Sox Begin a Search for 12 NEW Red Sox Kid Nation Captains


Boston, MA (April 17, 2012)

HP Hood and the Boston Red Sox announced today they have begun accepting applications to replace the 12 outgoing Red Sox Kid Nation Captains. If your child is between the ages of 9 and 13 and he or she is crazy about the Red Sox, visit RedSox.com/KidNation and complete an entry form by May 25th. "Our departing Kid Nation Captains had fun-filled and extremely productive two-year terms, but it's time for us to bring in a new group of eager and enthusiastic young Red Sox fans," said Lynne Bohan, a Hood spokesperson. "We're excited to get this process started and begin talking to new candidates about what they'd like to accomplish as Captains."Each Captain must be willing to commit to a two-year term, during which he/she will: - Develop and implement a community service project that will be supported by Hood, the Red Sox and all of Kid Nation. - Do whatever it takes to make Red Sox Kid Nation the BEST kids' club in all of baseball!There are plenty of benefits that come with the responsibilities. Each of the 12 Captains selected will win the following: - Participation in a pre-game ceremony at Fenway Park on June 22, 2012- Two tickets to a Red Sox game played at Fenway Park on June 22, 2012- A specially designed Kid Nation Captains baseball jersey- Free Hood Red Sox Ice Cream for a yearIf this sounds like an opportunity that you or someone you know might be interested in, read the Kid Nation Captains presented by Hood Contest Official Rules and complete the online entry form by May 25th. Then email your confirmation number and your written response to the essay question: "Kids helping kids" is a big part of what Red Sox Kid Nation is all about. The Kid Nation Captains do a community service event each year to further this mission. What would you like the Kid Nation Captains to do to assist families in need?"Hood and the Red Sox will select 25 finalists to be announced on RedSox.com on or about May 29th. Kid Nation members will then have an opportunity to vote on their favorite candidates until June 6th. The 12 winners will be announced on or about June 8th. To sign up for Red Sox Kid Nation presented by Hood, visit RedSox.com/KidNation, call (888) RED-SOX6 or visit the Kid Nation World Headquarters at Fenway Park. About Red Sox Kid Nation presented by HoodRed Sox Kid Nation presented by Hood was created in 2004 and has grown to become the largest Kids' Club in Major League Baseball with approximately 12,000 members. The club offers young Red Sox fans an opportunity to be a part of the team and enjoy fun contests, gear and discounts for New England products and events. They also have the opportunity to participate in special events and meet Red Sox players.About HoodFounded in 1846, today Hood is one of the largest branded dairy operators in the United States.  Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY®'S Milk and Milkshakes, Fiber One® Cottage Cheese and Blue Diamond Almond Breeze®. For more information about Hood, please visit Hood.com.# # #Media contacts:Sarah Barow, HP Hood LLC, 617-887-8455CJ Lampman for HP Hood LLC, 207-332-1612

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