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Hood Launches New Charitable Promotion to Benefit Red Sox Foundation


Lynnfield, MA (July 28, 2014)

Hood®, the leading dairy brand in New England, today announced that for every carton of Hood Red Sox “Champions” Ice Cream sold between now and the end of this year’s baseball season, the company will donate $1 to the Red Sox Foundation (up to $100,000), the official charity of the Boston Red Sox.

Former Red Sox pitcher and current Red Sox Foundation board member Tim Wakefield announced the donation during a celebration with the Massachusetts Little League Championship teams at the Hood Blimp landing space in Beverly, Massachusetts. This season the Hood Blimp features the Red Sox logo alongside the Hood logo to honor the brand’s long-standing relationship with the baseball franchise. Hood is the official dairy of the Red Sox.

“Together with Hood, the Red Sox Foundation is committed to making a difference in the lives of local youth,” said Mike Egan, board member for the Red Sox Foundation. “This donation from Hood Red Sox Ice Cream will enable our organization to further its mission to serve the health, education, recreation and social service needs of children and families in need across New England.”

Hood has been a sponsor of the Boston Red Sox for more than a decade, and first introduced Red Sox Ice Cream following the team’s 2004 World Series win. Hood Red Sox Champions Ice Cream is available in six different flavors and five varieties of frozen novelties, and is available in grocery stores across New England.

Hood Red Sox Champions Ice Cream Flavors (available in 48-ounce containers)

•Comeback Caramel – Chocolate Caramel Socks with Thick Caramel Swirled in Caramel Flavored Ice Cream. •Peanut Butter Nation – Chocolate Peanut Butter Socks Swirled with Thick Fudge in Vanilla Flavored Ice Cream. •Green Monster Mint – Chocolate Mint Socks Swirled with Thick Fudge in Mint Ice Cream.
•Fenway Fudge – Chocolate and Fudge Socks Swirled with Fudge in Chocolate Ice Cream. •Grand Slam Vanilla – Vanilla ice cream.
•BoSox Brownie – Vanilla Flavored Ice Cream Swirled with Brownies and Fudge.

Hood Red Sox Frozen Novelties

•Vanilla and Caramel Ice Cream Sandwiches – Caramel Ice Cream with Caramel Sandwiched between Crisp Chocolate Wafers.
•Red Sox Sports Bar – Vanilla Flavored Ice Cream with a Fudge Center and a Chocolate Coating.
•Red Sox Chocolate Dipped Sundae Cone – Vanilla Flavored Ice Cream Dipped With Chocolate Flavored Coating on a Cone.
•Red Sox Chocolate Dipped Sundae Cone with Fudge Center – Vanilla Flavored Ice Cream With Fudge Core Dipped With Chocolate Flavored Coating on a Cone.
•Red Sox Sundae Cone Vanilla Flavored Ice Cream Dipped With Chocolate Flavored Coating and Nuts on a Cone.

“We are always looking for ways to give back to the community, and this special donation allows New Englanders to contribute with us,” said Lynne Bohan, vice president of communications and government affairs at Hood. “We are thrilled to take our long-standing partnership with the Red Sox to the next level by supporting this worthy cause.”

Follow the Hood Blimp on Twitter and Instagram @hoodblimp for updates on scheduled appearances, bird’s eye view photos and more! To learn more about Hood, the Red Sox Champions flavors, and read the official contest rules, visit Hood.com and Facebook.com/hphood.

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